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12 ways to promote your website

Promoting your Website does not have to cost a fortune. There are many things which are free, or at least inexpensive, and are simple.

Here are twelve simple ways to make your website more visible, increase traffic and close more bookings:

1..Use a signature file with your web address in it. A signature file is a block of text that can be attached to the end of each email message you send.

2 ..Make sure your site is submitted manually to the major search engines and directories. Only repeat at regular intervals only if your site is not listed.

3 ..Include all relevant keyword phrases on the pages of your website.

4 ..Develop links from quality relevant websites to your own.

5 ..Register additional domain names similar to your domain name and get your webmaster to link them to your main address. Domain names cost about $35.00 to register and renew annually.

6 ..Don't forget to promote your site to your existing customers.

7 ..Promote your website on all collateral materials for example leaflets, business cards and stationery, brochures and other forms of advertising.

8 ..Run a competition on your website. This is a useful way of finding out more about your site's visitors in the process.

9 ..Write and send out a press release and develop some articles and submit them online.

10 ..Send out an email newsletter. Check out how we can help you develop an email newsletter.

11 ..Use your web statistics or analytics. You need to find out the source of the visits and what turns them into sales etc. Good tracking tools can tell you where your visitors come from, and how many enquiries, purchases or bookings are made by visitors from each source.

12 ..You need buyers and bookers. Don’t bury the “Online Reservation”, the "Buy Here", the "Find Us" or the "Ask Now" deep inside your website. Display it clearly.

If you'd like to discuss any of these and develop a strategy give us a call. If you'd rather send us an email for more information you could complete our enquiry form and we'll contact you.


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